Schedule
Mon, 6:00 PM - 10:00 PM (11/10/2014 - 11/10/2014) Location: LR PC 137
Mon, 6:00 PM - 10:00 PM (12/1/2014 - 12/1/2014) Location: LR PC 137
Description
This course focuses on research analysis and subsequent development, implementation and evaluation of social media messaging strategies. Topics discussed will include: evaluating the need for social media within a business context; understanding the proper tools for reach, message and manageability of social media strategy; and analyzing the impact of social media use on a business???s marketing efforts. Students will create and implement a social media plan that is practical and manageable for a small, for-profit business or nonprofit client.