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Course Information

Creating the Campaign (PR 415)

Term: Academic Year 2014-15 Spring

Faculty

Laura Hammel Ph.DShow MyInfo popup for Laura Hammel Ph.D
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Schedule

Mon, 6:00 PM - 9:00 PM (1/5/2015 - 1/5/2015) Location: LR PC 136
Mon, 6:00 PM - 9:00 PM (1/12/2015 - 1/12/2015) Location: LR PC 136
Mon, 6:00 PM - 9:00 PM (1/26/2015 - 1/26/2015) Location: LR PC 136
Mon, 6:00 PM - 9:00 PM (2/9/2015 - 2/9/2015) Location: LR PC 136
Mon, 6:00 PM - 9:00 PM (2/23/2015 - 2/23/2015) Location: LR PC 136

Description

Creation of a strategic public relations campaign for a Greater Cleveland community organization. The entire public relations process is implemented, beginning with defining the communication problem, identifying audiences, developing objectives, strategies, tactics, budgets, timetables, and evaluation methods.