Help

Course Information

Creating the Campaign (PR 415)

Term: Academic Year 2014-15 Spring

Faculty

Laura Hammel Ph.DShow MyInfo popup for Laura Hammel Ph.D
Email address is hidden, click here to email
 

Schedule

Tue, 10:00 AM - 12:30 PM (1/12/2015 - 5/4/2015) Location: LR PC 214A

Description

Creation of a strategic public relations campaign for a Greater Cleveland community organization. The entire public relations process is implemented, beginning with defining the communication problem, identifying audiences, developing objectives, strategies, tactics, budgets, timetables, and evaluation methods.