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Course Information

Creating the Campaign (PR 415)

Term: Academic Year 2012-13 Spring

Faculty

Laura Hammel Ph.DShow MyInfo popup for Laura Hammel Ph.D
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Description

Creation of a strategic public relations campaign for a Greater Cleveland community organization. The entire public relations process is implemented, beginning with defining the communication problem, identifying audiences, developing objectives, strategies, tactics, budgets, timetables, and evaluation methods.