Help

Course Information

Creating the Campaign (PR 415)

Term: Academic Year 2011-12 Spring

Faculty

Laura Hammel Ph.DShow MyInfo popup for Laura Hammel Ph.D
Email address is hidden, click here to email
 

Schedule

Mon, 6:00 PM - 9:00 PM (1/5/2012 - 2/28/2012) Location: LR PC 239

Description

Creation of a strategic public relations campaign for a Greater Cleveland community organization. The entire public relations process is implemented, beginning with defining the communication problem, identifying audiences, developing objectives, strategies, tactics, budgets, timetables, and evaluation methods.