Help

Course Information

Creating the Campaign (PR 415)

Term: Academic Year 2010-11 Spring

Faculty

Laura Hammel Ph.DShow MyInfo popup for Laura Hammel Ph.D
Email address is hidden, click here to email
 

Schedule

Thu, 11:30 AM - 2:00 PM (1/18/2011 - 5/9/2011) Location: LR MU 321

Description

Creation of a strategic public relations campaign for a Greater Cleveland community organization. The entire public relations process is implemented, beginning with defining the communication problem, identifying audiences, developing objectives, strategies, tactics, budgets, timetables, and evaluation methods.