Help

Course Information

Creating the Campaign (PR 415)

Term: Academic Year 2007-08 Spring

Faculty

Deborah KorinekShow MyInfo popup for Deborah Korinek
Email address is hidden, click here to email
 

Schedule

Mon, 7:00 PM - 9:30 PM (1/14/2008 - 5/5/2008) Location: LR PC 239

Description

Creation of a strategic public relations campaign for a Greater Cleveland community organization. The entire public relations process is implemented, beginning with defining the communication problem, identifying audiences, developing objectives, strategies, tactics, budgets, timetables, and evaluation methods.