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Course Information

Marktng Strg Mngrs (MGT 400)

Term: Academic Year 2009-10 Summer

Faculty

Katherine MarusicShow MyInfo popup for Katherine Marusic
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Schedule

Wed, 6:00 PM - 10:00 PM (7/19/2010 - 8/21/2010) Location: LR PC 136

Description

An in-depth discussion of marketing theory and its applications to product/service decisions including pricing, promotion and strategy in today's marketplace. Heavy emphasis on current events as they relate to strategic marketing decisions. Prerequisite: MGT 360.