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Course Information

Marktng Strg Mngrs (MGT 400)

Term: Academic Year 2007-08 Spring

Faculty

Larry CombsShow MyInfo popup for Larry Combs
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Schedule

Tue, 6:00 PM - 10:00 PM (3/25/2008 - 4/28/2008) Location: LR OC 203

Description

An in-depth discussion of marketing theory and its applications to product/service decisions including pricing, promotion and strategy in today's marketplace. Heavy emphasis on current events as they relate to strategic marketing decisions. Prerequisite: MGT 360.