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Course Information

Marktng Strg Mngrs (MGT 400)

Term: Academic Year 2007-08 Fall

Faculty

Nelson FennerShow MyInfo popup for Nelson Fenner
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Schedule

Thu, 6:00 PM - 10:00 PM (8/27/2007 - 10/1/2007) Location: LR PC 217

Description

An in-depth discussion of marketing theory and its applications to product/service decisions including pricing, promotion and strategy in today's marketplace. Heavy emphasis on current events as they relate to strategic marketing decisions. Prerequisite: MGT 360.