Marktng Strg Mngrs (MGT 400)
Term: Academic Year 2006-07 Summer
Schedule
Sat, 8:30 AM - 12:30 PM (5/8/2007 - 6/9/2007) Location: *
Description
An in-depth discussion of marketing theory and
its applications to product/service decisions including
pricing, promotion
and strategy in today's marketplace. Heavy emphasis
on current events as they relate to strategic
marketing decisions. Prerequisite: MGT
360.