Marketing Strategy Global Dynamics (MBA 601)
Term: Academic Year 2012-13 Spring
Faculty
There is not currently a faculty member for this course
Description
This course focuses on the development, evaluation, and implementation of marketing management strategies and polices in a complex global environment. Topics discussed will include: gathering information and conducting market research; developing marketing strategies and plans; creating customer value; enhancing brand identity; and competing in a global environment. The course will provide students with a systematic framework for understanding marketing management and strategic decision making from an ethical, values-based perspective.