Marketing Research (BU 420)
Term: Academic Year 2009-10 Summer
Schedule
Wed, 6:00 PM - 10:00 PM (5/11/2010 - 6/12/2010) Location: LR PC 102
Description
A problem-solving course that employs survey, experimental and field research to identify problems and gather data. Uses statistical tests and methods of hypotheses-testing to analyze data and develop solutions. Computer literacy required.