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Course Information

Marketing Research (BU 420)

Term: Academic Year 2009-10 Fall

Faculty

Barbara Good EDMShow MyInfo popup for Barbara Good EDM
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Schedule

Wed, 8:30 AM - 11:00 AM (8/24/2009 - 12/12/2009) Location: LR MU 313

Description

A problem-solving course that employs survey, experimental and field research to identify problems and gather data. Uses statistical tests and methods of hypotheses-testing to analyze data and develop solutions. Computer literacy required.