Marketing Research (BU 420)
Term: Academic Year 2009-10 Fall
Schedule
Wed, 8:30 AM - 11:00 AM (8/24/2009 - 12/12/2009) Location: LR MU 313
Description
A problem-solving course that employs survey, experimental and field research to identify problems and gather data. Uses statistical tests and methods of hypotheses-testing to analyze data and develop solutions. Computer literacy required.