Marketing Research (BU 420)
Term: Academic Year 2008-09 Fall
Schedule
Wed, 8:30 AM - 11:00 AM (8/20/2008 - 12/8/2008) Location: LR PC 102
Description
A problem-solving course that employs survey, experimental and field research to identify problems and gather data. Uses statistical tests and methods of hypotheses-testing to analyze data and develop solutions. Computer literacy required.