Current Issues in Marketing (BU 325)
Term: Academic Year 2009-10 Fall
Schedule
Tue, 10:00 AM - 12:30 PM (8/24/2009 - 8/28/2009) Location: LR MU 313
Tue, 10:00 AM - 12:30 PM (8/24/2009 - 12/12/2009) Location: LR MU 313
Description
This seminar-style course will examine a thorough scope of current marketing issues in two ways. First, short articles will be discussed relating to the current issues in marketing; secondly, students will look at both sides of controversial issues in marketing and evaluate the positions of both sides.