Principles of Marketing (BU 220)

Term: Academic Year 2014-15 Fall

Faculty

	Barbara Good EDMShow MyInfo popup for Barbara Good EDM
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Schedule

Tue, 6:00 PM - 10:00 PM (11/10/2014 - 12/20/2014) Location: LR MU 314
Wed, 6:00 PM - 10:00 PM (11/10/2014 - 12/20/2014) Location: LR

Description

An introduction to marketing theory and its applications, including the study of the marketing functions as they relate to market research, product decisions, pricing, promotion, distribution, and marketing management and decision making.